We have been leaders in developing distinctive and impactful corporate social responsibility programmes for companies, even before CSR became the buzzword it is today.
We are passionate about the power of corporations to do good. In developing effective long-term programmes, it gives us special satisfaction to see the transformative power of CSR both within organisations and in the lives of the beneficiaries of these programmes. CCC assisted its sister company, Ayesha Harben & Associates Sdn Bhd in implementing what became an award winning heritage conservation programme for a major telecommunications company between 2005 and 2007.
In 2007, CCC conceived of and launched the Prime Minister’s CSR Awards under the auspices of the Ministry of Women, Family & Community Development. More than 180 companies vied for top honours. A similar number of submissions were made for the Awards in 2009. Although there is much more scope for CSR to be embraced more widely in the corporate sector, the Awards have successfully raised the profile of Corporate Social Responsibility in Malaysia, and encouraged corporations to rethink how they operate internally, and within the larger community.
Visit the PM’s CSR Awards website